verrocchio – Mission

The Florence of the Renaissance as a school of innovation

Our Mission:

"In the style of Andrea del Verrocchio, who promoted innovators such as Leonardo da Vinci, Filippo Brunelleschi, Sandro Botticelli, Pietro Perugino and Lorenzo de Credi, we want to find, train and produce the innovators of the 21st century that are so necessary."
Benno van Aerssen / Christian Buchholz

Innovation is not only becoming more and more important, it is now an essential part of our entire economic world.

Innovation is already essential today if we want to stay one step ahead of the competition.

However, innovation and perpetual transformation will only fall into place if people in a company are enhancing their innovation ability constantly - what people and organisations can learn.

The verrocchio Institute for Innovation Competence is dedicated to research and teaching in the field of renewal, transformation and innovation.


The name verrocchio means »vero occhio« in Italian - the »true eye«. This true eye shows the mission of the institute: to enhance the innovation ability of people by harmony of clearness and structure with creativity, inspiration and artistic innovative freedom.

The institute is named after Andrea del Verrocchio (*1435 – t 1488), one of the most influential artists in the transition time from early to High Renaissance. Even more as an artist, he was one of the greatest and most inspiring teachers of renaissance.

For more than two decades Andrea del Verrocchio ran probably the best art school of all times and produced talents like Leonardo da Vinci, Botticelli, Lorenzo di Credi and Perugino.

At first sight it is astonishing that an artist, who himself achieved his greatest achievements as a sculptor, trained some of the greatest artists of the Renaissance. But one must remember that the greatest artists are seldom the best teachers. The passing on of knowledge and the creation of a creative atmosphere is a completely different talent than the artistic one.

Renaissance Florence was thus a better model for training innovators than Silicon Valley. The principles of the verrocchio Institute reflect the principles of that time and use the combination with the latest innovation methods to create a radically different understanding of innovation.

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.