Idea SedCard

Idea SedCard: how your own idea becomes finally convincing

  • Would you like to be supported when it comes to idea development?
  • Are you looking for solutions and did you get stuck?
  • Do you need impulses to be able to think in new ways? 

Familiar thinking thinking paths will be left and new ones will be explored by using Impulse pictures, which do not relate with your question or challenge. The associated Impulse picture method is an extraordinary and, for this reason, very productive form of lateral thinking, because the impulse will be triggered by a random pictures.

Even if there is currently no specific problem at hand, Impulse pictures will enhance creative thoughts and help in idea development, since the extraordinary as well as commonplace motives will help to recognize completely new perspectives.

What is the Impulse picture technique useful for?

  • idea development when being confronted with challenges of medium and high complexity
  • idea development concerning texts and slogans
  • seeking and finding new characteristics and application fields
  • recognizing customer groups for products or services
  • general inspiration and triggering the "creative thinking mode"
  • as an opener for each workshop

Four different impulse picture packages 

All 4 packages are completely different. Each of them contains 190 different impulse pictures. Those were photographed and produced by Benno van Aerssen himself. Already today, they are a fixed component with many teams and clients in their idea development processes. All packages contain photographs with a format of 15x20 cm and were printed on high gloss paper.

The price per Impulse picture package amounts to 175.- EUR plus VAT including a manual for the Impulse picture technique.

The Impulse pictures themselves are little masterpieces which might be implemented diversely. Every person will have their very own association with the image motif by looking on it. This way, the participants will be separated easily from their familiar paths and some new perspective and ideas will be possible. This method is useful particularly for inexperienced participants and teams, therefore, it may be implemented in individual work as well as in bigger groups. 

By using it, also a way to the personal experiences and emotions of the participants can be found, since the pictures will make them visible. Take advantage of those characteristics and create some inspiring atmosphere with the Impulse pictures, which will sharpen the view for particular details.


The Impulse picture technique (basic version)

  1. What is your challenge? Bring it into the form of a question, e.g.: "How can the appearance of our trade-show booth be improved?"
  2. Choose an Impulse picture randomly.
  3. All participants should connect their associations with the picture to the challenge and write their thoughts e.g. on presentation cards. Which objects, colors, emotions, experiences, details are most striking? For instance: "The trade-show booth could be outside the hall." "The trade-show booth will give the impression of a fireplace room." "The trade-show booth could look like a shooting gallery and our products could be the prizes." "If the trade-show booth will smell like coffee, more people would be attracted."
  4. Let yourself be carried away and led to new thinking paths by those sentences.

Order now

Und so funktioniert es:

  1. Was ist Ihre Herausforderung? Packen Sie diese in eine Fragestellung. Z.B.: „Wie könnte unser Messestand besser punkten?“
  2. Suchen Sie zufällig ein Reizbild aus.
  3. Nun sollten alle Teilnehmer ihre Assoziationen zu dem Bild mit der Herausforderung verbinden und ihre Gedanken dazu auf beispielsweise Moderationskarten schreiben. Welche Objekte, Farben, Gefühle, Erfahrungen, Details fallen besonders auf. Z.B.: „Der Messestand könnte außerhalb der Halle sein.“ „Der Messestand vermittelt die Stimmung eines Kaminzimmers.“ „Der Messestand könnte aussehen wie eine Schießbude und unsere Produkte könnten der Preis sein.“ „Wenn der Messestand nach Kaffee riechen würde, würden mehr kommen.“
  4. Lassen Sie sich von den Sätzen mitreißen und zu neuen Denkwegen führen.

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.