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Gamification - Workshop


The term "gamification" is primarily about motivating people to act. This is done by using techniques that are used in the gaming industry to motivate people to participate and stay involved. At the Verrocchio Institute we have been using gamification elements and content for a long time to make them tangible, to get people excited about a topic and to motivate them to participate over a longer period of time. Gamification is essentially based on 10 mechanisms, which we will share with the participants in the offered workshop.


In an intensive one-day workshop, participants learn the basic principles of gamification. The psychological backgrounds are described, there are many practical examples to see and the participants develop first approaches for their own gamification elements in their workshops or meetings.


The Gamification Workshop is a day for all those who want to make group events such as workshops, seminars and meetings more motivating and successful.

The event is particularly interesting for executives, HR managers, trainers and innovation coaches, but also for all other employees who frequently work with groups, especially when it comes to change and innovation. Many practical examples, tools and comprehensive documents form the basis for an intensive day full of exciting learning experiences.

The day in detail
  • Why games fascinate us
  • Psychological Mechanisms Behind Gamification
  • Learning from the gaming industry
  • Limits and opportunities of gamification
  • Nudging and Gamification - Two Perspectives
  • What are players up to? What works for whom and why?
  • The 10 basic gamification mechanisms
  • Gamification for setting changes
  • Metaphors as change turbochargers
  • Gamification tools in practice
  • Generate more ideas with Gamification
  • Speed up the implementation of ideas
  • Gamification tools in practice
  • Improve own workshops with Gamification
  • Create your own gamification concept
  • professional check
Our services
  • 8 hours directly applicable Gamification-Know (9:00 - 17:00 o'clock)
  • Practical knowledge of top speaker Christian Buchholz
  • Comprehensive documentation for taking notes, reading and passing on for practical implementation
  • Opportunity for individual questions and an intensive exchange of ideas
  • The great atmosphere of an inspiring location
  • A detailed certificate of participation
  • Two coffee breaks with snacks
  • Lunch together
  • During the day: all soft drinks during the workshop included

Your investment: 600,- EUR (+ 19% VAT).
Members of the verrocchio Innovator's Circle pay 500,- EUR + VAT.

Der Referent

Christian Buchholz is a renowned top expert as to the subjects of management and innovation. As innovation coach and international management trainer, he already worked in 21 countries and is a two-time winner of the International German Training Award (in 2011 and in 2013). In 2014, he was granted the LIFO-Award and he is a member of the renowned German Speakers Association.

The training to become an innovation coach, which Christian Buchholz developed in 2012 together with the well-known innovation expert Benno van Aerssen, did not only win the training award in 2013, but among experts it is regarded as source of know-how for future innovation professionals.

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.