knowing – The Florence Innovation Project

Comprehensive, practical, helpful


  • Quickly find the right methods for your next innovation workshop.
  • Benefit from the practical experience of other innovation managers, trainers, coaches and experts in our community when selecting methods.
  • Develop maximum impact in your company with relevant and target-oriented workshop results.
  • Inspire your customers and colleagues time and again with the great variety of methods of the Florence Innovation Project.
  • Work across language boundaries because all methods are available in 6 languages.

To the website of Flip:


FLIP ... how it all began

How do I find the best method for my current innovation challenge without having to read many different books each time?

At the verrocchio Institute, this question has always occupied us in our work as innovation coaches. We always had a collection of proven methods for our own team, which we also made available to our clients if required.

On a Thursday evening in Florence in March 2016, we had the idea: "We expand this collection to always immediately find all innovation methods that are already successfully used and fit to my challenge".

But we didn't just want to catalogue them, we wanted to use them ourselves in our projects and share our experiences.

We were quickly able to convince other colleagues and innovation experts to share their experiences - the Florence Innovation Project was born.

The FLIP-App

After the start of our project, we quickly started to develop a database that would not only give us the opportunity to collect a large number of methods and experiences, but also include a powerful search.

We developed an index with the different perspectives that an innovation coach has in solving innovation challenges, be it planning an idea generation session, a design thinking workshop or strengthening the internal innovation culture.

Typical questions are: 

  • Which method do I use in which innovation phase?
  • How can I customize my Design Thinking Workshops?
  • What is the right micromethod in the current Design Thinking work package?
  • What works well for inexperienced or very experienced teams?
  • How can I overcome typical obstacles that prevent me from achieving my goals?
  • Which material do I need?
  • Which macro method is the right one for our challenge?
  • and much more.


We have studied many hundreds of sources during the creation of the Florence Innovation Project.

We have analysed websites and blogs and read almost every innovation book that is currently available.

Countless discussions with innovation experts have resulted in a detailed classification of the listed methods.

The methods are described in as short a form as possible, which is sufficient to carry out the method independently.

With each data record we refer directly to the origin of the methods and give, if it was possible, a link with order possibility of the original source, because here are still further details and backgrounds.

FLIP wants to give an overview and fit - the ultimate deepening can only be done with the original sources.



verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.