Innovation digging was developed by Benno van Aerssen and Tamer Kemeröz and it is the first method of this kind. It defines the new generic term of creative power concentration.
There are countless moments in companies when good ideas are needed. People gather in order to collect things, but the conversation gets stuck all the time. Not to talk about flow in the least. A decision is taken, that everyone should go and think about ideas for themselves till the next meeting.
However, developing ideas could work much better though right from the beginning. With innovation digging.
Innovation digging describes a method for innovation development and is like a professional archeological excavation: a systematic search in defined areas, which are elaborated – and later on also expanded and tested - by a team.
Innovation digging is absolutely recommendable in the development of new products, services, processes, market and business fields as well as for optimizing the client contact and their satisfaction.
You would like to dig for innovation ideas systematically? Just ask us!
The book on this topic: Innovation digging: ...or systematic idea excavation in the valley of the hidden search fields
This method is suitable for companies and teams of any size because innovation digging can be scaled and adjusted easily.
If you do not have any good answer to at least one of these 7 questions, you will benefit definitely from innovation digging, that’s what we promise.
Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?
We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.
Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.
By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.