coaching - Format Incubator Workshop

find the right training format

  • You have to design a new training format in the field of creativity and innovation and don't know which is the best approach?
  • You have to choose creative techniques for your team and your are very unsure whether the techniques will have the desired effect?
  • Do culture, time frame, methods and the upcoming challenge fit together?

If you are currently dealing with such or similar questions, then the verrocchio format incubator is the right tool.

With the verrocchio format incubator you will find, together with our experts, the way to your training format or to your training selection via practical "doing".


The verrocchio Institute has been active in the international project environment for years. Through customer projects in more than 15 countries verrocchio offers a wealth of experience in virtual collaboration and remote facilitation. All formats are offered as face-to-face events and digitally.

The advantages are obvious

  • Successful innovation training because we follow the principle "Don't judge on opinions, only judge on testing".
  • Best effect and best feedback already during the first training.
  • No time wasted by repeated redesign and readjustment/li>
  • Verrocchio, as publisher of "The Great Handbook of Innovation", has the broadest methodological knowledge on the market.

How does the format incubator typically work

  • A telephone briefing shows us your needs and the basic concept corridor
  • You invite a test participant group to the one-day format incubator
  • We come to your house and bring a large selection of methods with presumably suitable methods, incl. handouts etc.
  • Throughout the entire period, you can access and be inspired by our method database, with over 600 methods, at
  • The test participants test a large number of methods in groups and under our guidance. Each method session is followed by an immediate debriefing with the participants and a first evaluation of the method.
  • In addition to the feedback of the participants, we also make our observations and notes on the method sessions.

The Format Incubator is used for the selection of macro methods (Design Thinking, Lean StartUp, Innovation Expedition, Creative Problemsolving, etc.), as well as for the selection of micro methods.

We also focus on formats in all areas of creative and innovation measures such as problem analysis, Synthesis of the key question, Idea finding, Idea evaluation, Prototyping, Testing as well as Presentation of ideas, Innovation Culture und Innovation Strategy.

Our service

  • Day 1: Method test
  • Day 2: Derivation and conception of your training
  • incl. detailed briefing discussion and individual appointment
  • incl. large selection of methods with presumably suitable methods and handouts

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.