knowing

Knowledge from all corners of the innovation universe


The two founders of verrocchio Institute - the innovation artist Benno van Aerssen and MindsetCreator Christian Buchholz - benefit from extensive experience and keep their eyes constantly open for new trends relating to innovation.

The expertise of verrocchio Institute includes the following essential innovation subjects:

  • industry and B2B innovations
  • early prototyping and testing
  • lean start-up innovation
  • perception and observation training
  • problem detection and analysis
  • inspiration
  • lateral thinking according to Edward de Bono
  • Enhancing creative mind-sets
  • more than 100 creativity techniques
  • idea development in small and big teams
  • idea enrichment
  • idea filtering and assessment
  • fighting for ideas
  • micro and mega trends
  • business model generation
  • business model canvas
  • value proposition canvas
  • design thinking
  • blue ocean strategy
  • Incremental innovations
  • disruptive innovations
  • innovation management
  • implementation
  • innovation strategy
  • open innovation
  • innovation controlling
  • innovation coaching
  • visual facilitating
  • change management and transformation
  • innovation obstacles and restraints
  • enhancing innovation culture
  • preparing creative and innovational spaces
  • gamification and Lego serious play

Important: verrocchio Institute is not an idea generating agency! The institute enhances the innovation ability of teams and organizations from within. We believe that ideas and innovations, which grow from an organization in itself are much more successful than ideas which are imposed on them externally.

verrocchio Notes

Are you willing to make yourself familiar with new innovation methods? Are you wondering what the job of an Innovation Coach looks like? Are you willing to be up-to-date as to the subject of innovation?

We will send you hand-picked innovation know-how in the monthly verrocchio Notes. Free of charge and geared to practice. At first hand from Benno van Aerssen and Christian Buchholz, the founders of verrocchio Institute.

Just fill in the form, send it to us and confirm the response e-mail - that's how easy you will become a recipient.

By the way: We don't like spam mails and, certainly, neither do you. For this reason, your data will be safe with us and we will never pass them on to third parties.